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Marketing
Tip 2
YOUR
BRAND, YOUR POWER (Part 2)
- by Yemi Ogunshola, Editor
The
Next Level
These
days few people have been left untouched by
the power of the internet.
When
building a corporate website,
it is essential that it reflects your brand.
The internet experience is a journey in itself,
and the earlier one begins, then the quicker
and more effective are the results. Register
as many domain names as possible,
select a good hosting company (preferably
one which specializes in internet marketing),
build websites in accordance with genre
(category), optimize the sites with the search
engines and directories,
and watch your sales, services, and activities
soar.
On
the world-wide-web, traffic
(web visitors) is key to everything. Many websites
are like phantoms hanging in space, lucky to
receive a few clicks now and then. At best,
too many websites often seem like mere extensions
of business cards!
A
website should be found naturally
by internet users. Nowadays,
internet users can be numbered in several billions.
The easiest way to find sites is via search
engines. Last autumn (November 2007) a Microsoft
adCenter survey carried out in the UK reflected
that more than 60 % of small businesses made
no investment in Search Engine Optimisation
(SEO). But companies which did so reported over
75 % growth in sales and activity.
Peter Scargill of the Federation of Small Businesses
was quoted as concluding “…
creating a website is absolutely pointless if
no one can find it.” Billions
of dollars have been invested in sites which
cannot be found.
Your
site is your brand, your power. Investing in
Search Engine marketing, website promotions,
combined with caring for and updating your site
are all crucial.
You’re
always welcome to Contact
us. We’re available to help.
