YOUR
BRAND, YOUR POWER (Part 1) - by Yemi
Ogunshola, Editor
Your
site is your brand…Your power.
A
website, unless it’s a search engine, should not
be made to serve too many different functions at the
same time. For instance, a corporate website is meant
to brand the company (or person) and project its image.
Selling products on that same site is not a good idea.
If this is done, the rewards can be minimal, bringing
in less than 2 or 3 % of the site’s potential.
The solution? Building as many sites as possible or
necessary!
A
website is akin to an office in space. The greater
the number of the offices, the more the opportunities
which each site affords, since each one attracts traffic
(visitors), jostles for a position on the web, and
combines forces with its related websites to serve
its owner/publisher. Multiple sites also offer choice
to clients and customers, with each site having a
pre-determined (targeted) audience.
A
professionally-designed website, well-hosted, supported
by a sales letter, a power squeeze page or power squeeze
site, is a must for success on the internet. A special
auto-responder system for viral marketing makes for
even greater possibilities.
Your
website reflects your brand: your ideas; your branding;
advertising medium; promotional portal; your marketing
tool – it reflects completely the way the world
looks at you.
